StumbleUpon Gets a Fresh New Look

To my fellow stumblers, if you haven’t signed on to StumbleUpon recently, you may have missed that the social bookmarking giant recently went through a complete site re-design. As opposed to their previous design which was quite clunky (in my honest opinion), StumbleUpon has taken some design aspects from Pinterest, improved upon the color scheme drastically to come up with the nicely laid out and easy to use interface they have now.

The site now allows you to browse your interests in a Pinterest fashion with color coded interests to help you distinguish between shared content. Although StumbleUpon has updated their site design, they have not eliminated the popular “Stumble” option which allows you to view pages one by one based on your interests.

StumbleUpon New Design

As you can see from the above image, you still have access to all the cool features StumbleUpon is known for — now just with a fresh new and easy to navigate design. For anyone that uses StumbleUpon for social media marketing (and you should if you don’t), the trending topics as well as the activity of your friend’s on the site is a great way to maintain communication with potential clients. If you establish a strong relationship with fellow stumblers (with the same interests as yours), you can drastically increase your site’s traffic all around; but more on that later.

In any case, we didn’t notice too many “new” features to point out with the re-design, but StumbleUpon did add something called StumbleDNA; here’s how they describe what this new feature is all about:

Your StumbleDNA is a representation of your Likes. It’s also a quick way to see what you and other Stumblers have in common.

Every page a Stumbler likes belongs to an Interest. All of the Interests on StumbleUpon map to one of fourteen larger categories that are represented by a unique color (see below). The number of Likes a Stumbler has per category determines the amount of a category’s color in the Stumbler’s DNA. As you Like more content, your DNA will change to reflect what you Like.

You may disagree with me, but I think that’s a pretty cool feature (although I don’t see any marketing benefits). Look forward to more information on how to use StumbleUpon to market your website or business in an effective manner.

Until then, what do you think of the new StumbleUpon? Like or dislike, leave your comments below!