Google Introduces Link Disavow Tool to Combat Negative SEO

We’ve been hearing rumors for quite some time about Google working on a project to help combat negative SEO — and now, they’ve finally released the disavow tool to allow webmasters to take control of their backlink profiles. Since the most recent algorithmic updates by the search engine giant, a lot of webmasters and SEO specialists have been struggling to rank their websites in organic search results. Google’s Panda and Penguin update revolutionized search engine results by targeting and removing low quality websites from their index (or at the very least demoting SE rankings); these updates were made possible by the knowledge graph.

Although Google succeeded at removing low quality websites from search engine rankings, not everyone saw the Panda or Penguin update as a step in the right direction. Many marketers and SEO specialists criticized Google for these updates mainly due to the fact that their websites were affected — however, Google’s mission is to provide the most relevant search results to their users; they don’t cater to webmasters using spammy link building techniques to artificially rank their websites. Google believed (and does to this day) that their Panda and Penguin updates ultimately enhanced their search results and continued updates will only help to provide a better user experience.

Unfortunately, with these Google updates also came the idea of negative SEO — a tactic used by people to manipulate and lower the search engine rankings of their competitors. Anyone could point thousands of spammy links to a website and drastically drop their rankings and in some cases even get them de-indexed from the search engine altogether. The internet community was convinced that Google did not take into account negative SEO when developing their algorithm, especially for non-authority websites as many authentic webmasters fell prey to negative SEO.

SEO Disavow Links

With the announcement of the new disavow tool, SEO specialists are rejoicing at the fact that they can “disavow” their spammy backlinks — while others are claiming that the tool is useless and that Google should automatically disavow any links they believe to be spammy. In either case, webmasters now have complete control over their backlink profiles from within Webmaster Tools — making negative SEO harder but not impossible.

So, what does the disavow tool do actually? Well, it doesn’t actually “delete” the links that you submit but it does set them to nofollow so they have no direct impact on your SE rankings. In fact, Matt Cutts of Google recommends that you should try and manually remove as many links as possible before submitting any of your low quality links to the disavow tool. The tool was officially made available in WMT on October 16, so there are no reports yet as to how it performs (or if it even works). We will be doing a follow-up post in a few weeks regarding the effectiveness of the tool.

To learn more about the disavow tool, check out Official Google Webmaster Central Blog or watch the video by Google engineer Matt Cutts below. Comment below to share your opinion on the disavow tool.

Roundcube webmail gets a new look

If you are a user that uses webmail rather an email client of your own (Roundcube to be more exact), you may have noticed that the leading software just got a new look that’s supposed to greatly improve user experience.

I won’t get into too much detail about the new look but I recommend if you haven’t already, check it out from within your control panel. For anyone wondering how to access webmail from their browser, you can check out the help article: Where do I check my webmail?

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WireNine introduces unlimited shared hosting plans with redesign

After much deliberation, WireNine has finally decided to start providing unlimited web hosting in order stay competitive in the hosting industry. It’s important for people to understand what unlimited actually means as most companies in the web hosting industry advertise an unlimited amount of disk space and bandwidth but fail to meet the expectations of their clients. Unfortunately, consumers need to understand that true unlimited web hosting does not exist. Although most unlimited web hosts will not cap your disk space or bandwidth usage, they will suspend your account once they start to see a high CPU usage. This is the true limitation of unlimited as you will start to exceed memory and CPU usage limits far before you surpass any arbitrary disk space or bandwidth limits.

WireNine has access to tons of disk space and bandwidth from its data center to ensure that customers will never have to worry about their usage. However, as with any unlimited shared hosting plan, you are hosted on a server with hundreds of other customers thus sharing memory and CPU resources. Therefore, in order to maintain the quality of service WireNine is accustomed to providing, we have to ensure that we don’t let 1 or 2 individuals ruin the shared hosting experience for hundreds of other clients.

It’s only natural that people want the most value for their money and thus would rather invest into a cheap unlimited hosting plan over one that has capped disk space and bandwidth. The fact of the matter is, the majority of those individuals will barely utilize any disk space or bandwidth while still abiding by the terms of service of the company they are hosted with. Unless you are using your account for file sharing purposes (which is strictly prohibited, see terms of service), or own a high traffic website, you should be able to manage with the most basic unlimited hosting plan WireNine has to offer.

There are a few clients who will attempt to host their high traffic website on low level shared hosting plans and then blame the company for providing slow or unstable service. With that being said, WireNine does offer a semi-dedicated plan for those individuals requiring extensive CPU resources. It’s understandable that a high traffic website would perform poorly on a shared server with hundreds of other clients — so ultimately, it is beneficial for the consumer to upgrade his/her hosting plan to provide the best possible experience to their site visitors.

Additionally, with the new site launch, WireNine has also introduced VPS hosting — but more to come on that later. I do want to point out however that our VPS hardware is top of the line and we use 15,000K RPM SAS Enterprise Drives instead of SATA II drives like most other providers. This helps ensure the fastest possible VPS experience for all our customers.

P.S. We’d love to hear your opinions on our new site redesign. What do you think? Leave your comments below.